Our Services - From Idea to Ear
We are a full service travel podcast agency offering services from podcast ideation and branding all the way to providing marketing assets to promote your fully produced professional travel or destination podcast. We incorporate cutting-edge digital marketing techniques into your travel brand’s strategy with our expert podcast production services.
Specialising in the travel industry, we craft high-quality travel podcasts that captivate your target audience and establish your brand as a trusted voice in the market. From concept development to final post-production, we handle every step of the production process, ensuring your podcast stands out as one of the best travel podcasts available.
What is the process of creating a branded podcast with us?
Are you exploring new digital marketing techniques to reach your target audience? Our expertise in travel podcasts helps build a strong brand awareness and loyalty with your key demographics. By identifying your ideal audience, we craft a customised travel podcast strategy that entertains and inspires them, positioning your brand among the best travel podcasts in the industry.
Travel Podcast Concept Development
To create your travel podcast, we start by identifying your target market, your brands needs and message to see how this aligns with what your target market want to listen to. We discuss what success looks like to you to ensure we have a clear goal to aim for, guaranteeing a return on investment.
Episode Structure
This is the fun bit. How are we going to entertain your target market? Will it be an interview podcast, immersive storytelling or documentary style? Will you have a famous host? Who is your dream guest to invite on your show? Basically, what's the personality of your podcast?
Did you know Edison Research's most recent data says that UK weekly podcast listeners spend an average of 5 hours and 27 minutes listening to podcasts in a typical week? And that's why your podcast structure is so vital. We want those 5+ hours used up by listening to your travel podcast.
Recording & Post-production
What is the one element which is guaranteed to turn off your target market? Poor audio quality. We record our podcasts in studios, remotely and out on location with professional microphones to record at the highest possible quality.
Your listeners will be immersed by travel stories and sound effects to keep them coming back each week for the next episode. Alongside professional recording, we edit both audio and video versions to keep episodes sounding sharp and professional whilst keeping the authenticity of the conversation.
Distribution
We ensure your travel podcast is available on all podcasting platforms from Apple to Spotify, so your target market can discover your important and captivating brand travel stories.
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A question we get asked a lot is if the podcast should be audio and video too. By including video, you can reach a whole new audience by distributing your podcast on YouTube. We'll be honest, this means a higher cost but judging by the data, it's totally worth it!
Podcast Promotion
The final step to creating your podcast is promoting it with free and paid promotion tools. We produce a bespoke podcast marketing plan for your travel podcast which includes social media promotion, on-platform (promoting your podcast on other podcasts), PR promotion, and utilising existing out of home marketing campaigns to promote your podcast.
Your travel podcast is a content engine, so not only will the podcast be its own channel, it will also fuel your travel content and stories across all other channels.
In 2024, Statista reported that 41% of podcast listeners in the UK have a high annual household income.
Data Source: Statista 'Target audience: Podcast listeners in the UK', January 2024
Our Services List
If you're either just embarking on your podcast journey or you currently have a travel podcast which you want to revamp, we use a range of services to achieve your goal:
Podcast ideation and branding
First you need a strong concept and branding, designed with your target audience in mind.
Presenter Training
Training sessions to help you sound like a confident pro. You'll learn mic techniques and how to interview.
Intro, outro, and advertisement creation
Get your audio branding on point with a professionally mixed intro, outro and ads.
Show Notes
The show notes are the written description of each episode, we write them with SEO keywords in mind.
Professional podcast editing & mixing
Removing background noise, cutting out erm's and mistakes to make you sound like a pro.
Marketing Assets
We create social media video clips and reels so you can grab new listeners on social media.
Publishing
We make sure your episodes go out on the agreed date and time to all the podcast platforms.
Studio / Equipment Set-Up
Microphones, headphones, mixing desks? So much to choose from but we can recommend the best set-up for your budget.
Podcast Artwork
This is your visual branding. The first part of your podcast someone will see, so we need to grab their attention!