55% of listeners have bought a product mentioned in a podcast
Data Source: Podcast Trend Report
A branded travel podcast is just like a normal podcast. It serves as a platform for brands to connect with their audience in an intimate and engaging way. It should be entertaining, educational and binge-worthy...
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... it should not be one long advert, because honestly? No one is going to want to listen to that.
What is the potential ROI with a branded travel podcast?
In 2024, there are over 38 million people in the U.K (AGE 18+) who have ever listened to a podcast.
Data from OFCOM 2023 says that 50% of podcast listeners have ever listened to a travel podcast
Which means there is a potential of 19 million people having an interest in listening to your travel podcast from the U.K alone.
Your podcast can be listened to from anywhere around the world, opening it up to other markets too.
What are the benefits of having a branded travel podcast?
How entertaining and educational storytelling can benefit your travel brand:
Increase brand awareness and loyalty
Become thought leaders in your niche
The podcast can be your content engine
It's evergreen content which strengthens its ROI
Educate your target market with your brand message
Discover new markets with highly engaged listeners
There are 504.7 million podcast listeners globally as of 2024. You can speak directly to your travel target market by podcasting
Brands we've worked with
71% of podcast listeners are willing to learn more about the brands that advertise on podcasts—higher than any other medium!
Data Source: Sounds Profitable 'The Ad Bargain: Attracting Consumer Attention in a Sea of Ads'